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Research papers

Global brands and youth activism

Anti-globalisation thinking is strong across Europe, especially in France and Germany. This presentation explores how anti-globalisation thinking affects younger consumers, an important market for brand owners across a wide spectrum of products and...

Catalogue: Consumer Insights 2005
Authors: Béatrice Maccario, Marie-Agathe Nicoli
November 15, 2005
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Citation

Maccario and Nicoli (2005a, November 15). Global brands and youth activism. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/global-brands-and-youth-activism